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Guide · 5 min read

Planogram compliance: checking the shelf with a photo

A planogram only works if the shelf matches it. Compliance checks close the loop between the plan and the store.

Why shelves drift

  • Resets are done in a hurry or by different people.
  • Substitutions when a product is out of stock become permanent.
  • Vendors add their own products or extra facings.
  • Seasonal and promo items are left behind.

How a photo check works

Someone in the store takes a photo of the finished shelf. The photo is read against the planogram, shelf by shelf: which products are in place, which are missing, which are extra and which are on the wrong shelf. The result is a score and a short list of what to fix first.

What to measure

  • Compliance %: products in the right place ÷ products on the plan.
  • Missing products, especially best sellers.
  • Extra products: unplanned items taking space.
  • Trend per store over time.

In EazyPlano

Open the planogram, add a photo, get the result in seconds. Missing products are highlighted on the planogram so the store can fix the shelf without reading a report.

By the WhyNotGlobal team, makers of EazyPlano.

Read next

6 min read

What is a planogram?

A planogram is the map of a shelf: which products go on it, where each one sits, and how many faces of each the shopper sees. Done well, it puts more of what sells in front of shoppers and less of what doesn’t.
Read more →8 min read

How to create a planogram

Whether you draw it by hand or let software do it, a planogram is built in the same order. Here is the method, and where each step usually goes wrong.
Read more →5 min read

AI for planograms

AI is useful in shelf planning when it explains and suggests — and dangerous when it invents numbers. Here is how we split the work.
Read more →

See it on your shelves.

Send us a fixture list and a few months of sales. In the demo you’ll see planograms for your own stores — not a sample file.

Book a demo →hello@ezplano.com