EazyPlano for cpg brands
Category proposals buyers say yes to.
Brands and category captains need to show a retailer why the shelf should change. EazyPlano builds the planogram from the retailer’s own sales, shows the space-to-sales gap and exports it in the format the buyer expects.
The problem
What gets in the way today
Expensive desktop tools and specialists
Proposals that look self-serving
No feedback after the reset
How EazyPlano helps
How it works for you
From the retailer’s sales. POS or syndicated data per store or cluster; the plan follows what shoppers buy, not what you want to sell.
Space-to-sales and $ per foot. The analysis that makes the case: each brand’s and category’s share of shelf next to its share of sales.
Brand blocks and zones. Category, then brand, left to right; best sellers at eye level; heavy items low.
Retailer-ready exports. PowerPoint, PDF and Excel; a share link the buyer can open on a phone.
Execution checks. Field teams send a photo; EazyPlano scores the shelf against the plan.
Outcomes
What changes
Fair, data-led proposals
The planogram shows why each product earns its space.
Faster category reviews
A proposal in an afternoon instead of a fortnight.
Visibility after the reset
Compliance scores per store.
Integrations
Connects to
Typical systems for this kind of business. Any other system connects through files or the API.
Questions
Frequently asked
Can we use syndicated or retailer-shared POS data?
Yes — 852 product activity via EDI, retailer portal exports or syndicated files can all feed the sales input.
Do we need to model the whole category or just our products?
The whole category gives the fairest proposal, but you can plan a brand block on its own and drop it into the retailer’s planogram.
Also for
See it on your shelves.
Send us a fixture list and a few months of sales. In the demo you’ll see planograms for your own stores — not a sample file.