Guide · 5 min read
Product dimensions for planograms: where to get them and what to do when they’re missing
A planogram is only as accurate as the product sizes behind it. Here is where dimensions come from and how to cope when they don’t.
Sources of product dimensions
- Product-data providers such as BR Data measure products and supply planogram-ready sizes and images.
- GS1 registries and GDSN data pools carry trade-item dimensions supplied by brand owners.
- Your PIM (Salsify, Akeneo) or ERP item master may already hold them.
- Suppliers’ spec sheets.
- A tape measure, for the last few.
Watch for units of measure
A common trap: the size on file is the case, not the unit. A planogram built from case sizes puts one giant box where a dozen packs should be. Check that height × width × depth describes one consumer unit.
When sizes are missing
Estimate from similar products in the same category and pack type, flag the estimate, and measure the products that matter most first — the best sellers and the biggest packs.
In EazyPlano
Sizes come from your connected sources by UPC/GTIN; manual sizes always win and are never overwritten. Missing sizes are estimated and flagged, and trays measured as a whole case are detected and corrected.
By the WhyNotGlobal team, makers of EazyPlano.